Tutorials » Setting Up Website Advertising Using Microsoft AdServer - Enabling Reports And Configuring Analysis

Enabling Reports
As we said at the very beginning of the tutorial, it is not our intention to cover all possible alternatives, and so with the production of reports we shall make use of a VB script called ADRPT.VBS. This script automates the whole process of producing reports and comes included with Microsoft Site Server in the 'bin' directory. Before you do anything else, you must ensure that IIS Log Files are properly configured. First go to Internet Information Server, right click Properties, and then click Default Web Site. To produce reports the active log format needs to be set to W3C Extended Log File Format (the usual setting) or Microsoft IIS Log File Format. (The former produces log files that begin with 'ex' whereas those produced by the latter begin with 'in'.) Also, make a note of the name and location of the log files (you'll find this information at the bottom of the dialog box) as you will need this during the report-producing stage. Then, assuming you selected W3C Extended Log File Format, click the Properties button, then the Extended Properties tab, and select the following:

Then click Apply, click the General Properties tab, and ensure that the New Log Time Period is set to 'Daily'. Click OK and that's it; your IIS log files are configured to record advertising information, and we can now configure Site Server Analysis.

Configuring Site Server Analysis

1.   Firstly we need to configure Usage Import to use the advertising data that is included in the IIS log files. From the Start menu select Programs, Microsoft Site Server, Analysis and then Usage Import. If you have previously imported data, you should go to the View menu, click Server Manager, right click Log Data Sources and then click 'Delete All'. Whatever the case you should now be in Server Manager. Next, right click on Log Data Source, click New Log Data Source, and you will be presented with the following dialog:

2.   Select Auto (or Auto Detect if you have not run Usage Import before) and then click OK. You should now see the following Server Properties Dialog:

3.   Enter a value for your local domain (here we use 'devguru.com') and then click OK. This will bring up the Site Properties dialog box:

4.   Enter your Home Page URL (In our example - http://guruserver). Then, without closing the Site Properties dialog box, click on the Advertising tab, and set the following values exactly as shown:

Ad request filesystem paths:   /ASIMPR/*
Ad click filesystem paths:   /ASCLIK/*

Finally, click OK and close Usage Import. And that concludes the configuration of Site Server Analysis.

 
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